It is likely that the 600 Boardwalk issue is going to come to a head, one way or another. And while some of you may feel fatigued by the issue (and we get it!), it’s time to dig in.  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

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SPRING 2026

 

Dear Friends…

 

SPRING IS IN THE AIR, summer is around the corner, and we all want to kick back in the sand and surf and enjoy many of the wonderful reasons we love this town of ours.

But here’s the thing. The next couple months are critical. It is likely that the 600 Boardwalk issue is going to come to a head, one way or another. And while some of you may feel fatigued by the issue (and we get it!), it’s at these moments that all of the hard work we have put in will hopefully pay off, and we need to dig in. 

So, get fired up, because here’s what we need to do. 

1. Remain Vigilant on Wonderland

 

There are credible reports that a council vote on the "area in need of rehabilitation" designation may be placed on the Council docket during the transition period this June. As you know, the Planning Board rejected that designation. 

But Council has hired its own experts to advise them on the issue of rehabilitation. Presumably, one only does so if the intent is to override the opinion of the city’s own experts—the Planning Board.  

Also, decisions of this magnitude should be handled with the highest level of public transparency and not rushed during a transition window.

2. Advocate for Smart Compromise

 

On a more optimistic note, there is growing momentum behind the idea of compromise. We’ve always advocated for developing 600 Boardwalk, and even floated Wonderland Commons, an example of what a compromise incorporating a hotel, entertainment, dining, and shopping compatible with the existing character of Ocean City could look like. 

We want a viable successful business model that honors our community’s place as a vibrant destination and a wonderful place to live and work.  

To ensure we are all moving toward the same goal, it is important to define what a "smart compromise" looks like. 

• A Lodging Component (rear): Attractive, boutique lodging located at the rear of the property. The critical factor is that it be properly sized and situated.  Done correctly, it preserves the look and feel of the local neighborhood and provides the economic engine necessary to make the project viable for the long term. We understand the Plaza Place neighborhood — the most impacted by the project — is comfortable with a low-rise hotel, consistent with other lodgings in the direct vicinity. We support their pragmatic approach.

• World-Class Entertainment (front): Traditional entertainment attractions, updated with fresh twists and new surprises to continue our success as a family-friendly resort town—now and for many years to come.

3. Why This Is the Best Way Forward

 

Compromise is the most effective way to move a project from a standstill to a success. History is full of great products born from conflicting views—from the High Line in New York to the Boeing 727. These projects succeeded because they brought the best of both sides together to create something better than either side could have imagined alone.

Beyond the physical result, compromise brings something we really need—community healing. It allows us to move past division and focus on the shared goal of a better Ocean City.

4. Take Action

 

If you have a moment, please reach out to City Council. Urge them to embrace and commit to a path of real compromise as the fastest and most effective way to move this project from a standstill to a success.  It is also the best way to ensure Ocean City remains "America's Greatest Family Resort" for decades to come.

Thank you for your energy and engagement.

Bill Merritt
Ocean City 2050

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937 Pleasure Ave.
Ocean City, New Jersey 08226
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